Privacy Policy

1. Scope

This Privacy Policy explains how Hyrax collects, uses, shares and protects personal information in connection with our lead‑generation and performance marketing activities. It applies to information collected:

  • Through https://wearehyrax.com
  • Through landing pages operated by or on behalf of Hyrax
  • Through digital advertising campaigns and lead forms
  • Through co‑registration or affiliate traffic sources
  • Through email, SMS, and phone communications
  • From third‑party marketing, validation, and fraud‑prevention partners

This Privacy Policy does not apply to information collected directly by our clients after your information has been transferred to them. Once data is transferred, their privacy policies govern their subsequent processing.

2. Information We Collect

A. Information You Provide

Depending on the campaign or form, we may collect information that you choose to provide to us, including:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • ZIP / postal code
  • Date of birth
  • Employment and income information
  • Insurance, financial, or product interest information
  • Other information voluntarily submitted through forms

B. Automatically Collected Information

When you visit our Website or campaign pages, we may automatically collect certain technical and usage information, such as:

  • IP address and general location
  • Device identifiers
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed
  • Timestamps and session data
  • Clickstream and interaction data

We collect this data using cookies, pixels, server logs, conversion tracking technologies, and analytics tools.

C. Information from Third Parties

We may receive additional information about you from trusted third‑party sources, including:

  • Data validation vendors (email / phone verification)
  • Fraud detection services
  • Identity verification providers
  • Suppression list services
  • Advertising platforms and affiliate networks
  • Data enrichment providers (where permitted by law)

3. How We Use Personal Information

Hyrax uses personal information for the following purposes:

  • Generate, validate, and qualify consumer leads
  • Match consumers with relevant products or service providers
  • Transmit leads to clients and marketing partners
  • Operate multi‑buyer or marketplace distribution models
  • Optimize advertising and campaign performance
  • Prevent fraud and abuse
  • Monitor compliance and consent records
  • Comply with applicable laws and regulatory requirements
  • Enforce our Terms of Service and other agreements

4. Lead Distribution and Data Sharing

Hyrax operates as a performance marketing and lead generation company. We may share, transfer, sell, license, or otherwise disclose personal information to:

  • Advertisers and direct buyers
  • Marketing and affiliate partners
  • CRM and lead routing platforms
  • Fraud prevention and security vendors
  • Service providers performing services on our behalf

Lead data may be transmitted in real time via API, via webhook, through secure file transfer, or via encrypted data integrations. Once personal information is transferred to a third‑party buyer or client, their privacy policy governs their subsequent processing.

5. Cookies and Tracking Technologies

Hyrax uses cookies and similar tracking technologies to track marketing attribution, measure campaign effectiveness, prevent fraud, analyze traffic behavior, and optimize user experience.

You may disable cookies through your browser settings; however, some functionality of our Website or landing pages may be limited if cookies are disabled.

6. Communications and Consent

By submitting your information through our Website or affiliated landing pages, you may consent to:

  • Being contacted by Hyrax and / or our marketing partners
  • Receiving marketing calls using automated dialing systems
  • Receiving prerecorded or artificial voice communications
  • Receiving SMS / text messages
  • Receiving marketing emails

Consent is not a condition of purchase. You may opt out at any time by using the unsubscribe options provided, including:

  • Email: [email protected]
  • SMS: reply STOP to any text message
  • Using the unsubscribe link included in marketing emails

7. Legal Basis for Processing

Where applicable under U.S. federal and state privacy laws (including CCPA/CPRA) and international privacy frameworks such as GDPR, we process personal information on the basis of:

  • Consumer consent – where you have given clear consent for specific processing activities.
  • Legitimate business interests – where processing is necessary for our legitimate interests (such as operating and improving our services) and your interests and rights do not override those interests.
  • Contractual necessity – where processing is required to enter into or perform a contract with you or a client.
  • Legal compliance obligations – where processing is necessary to comply with applicable laws and regulations.

8. Data Retention

Hyrax retains personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to:

  • Fulfil business and contractual obligations
  • Maintain consent and compliance records
  • Resolve disputes and enforce agreements
  • Comply with legal and regulatory requirements

Retention periods may vary depending on the campaign, client contract, and applicable regulatory requirements.

9. Data Security

Hyrax implements commercially reasonable safeguards to protect personal information, which may include:

  • HTTPS / TLS encryption
  • Access controls and role‑based permissions
  • Secure API integrations
  • Vendor security evaluations
  • Fraud monitoring systems

However, no system is completely secure, and we cannot guarantee absolute security of your information.

10. Your U.S. Privacy Rights

Depending on your U.S. state of residence (including California, Virginia, Colorado, Connecticut, and Utah), you may have certain rights regarding your personal information, which may include the right to:

  • Know what personal information we collect
  • Access your personal information
  • Correct inaccurate information
  • Request deletion of certain personal information
  • Opt out of the sale or sharing of personal information
  • Limit the use of sensitive personal information

To exercise these rights, you may contact us at:

  • Email: [email protected]
  • Mailing Address: Unit 108, Beacon Rock, 21 Lighthouse Road, Umhlanga, Durban, 4319

We may need to verify your identity before fulfilling certain requests, as required by law.

11. California Privacy Notice (CCPA / CPRA)

For California residents, Hyrax may “sell” or “share” personal information as those terms are defined under California law in connection with lead generation activities. You may have the right to:

  • Opt out of the sale or sharing of personal information
  • Request deletion of certain personal information
  • Correct inaccurate information
  • Limit the use of sensitive personal information

To submit a request, please visit: https://wearehyrax.com/contact/ or email [email protected].

Hyrax does not knowingly sell personal information of individuals under 16 years of age.

12. Do Not Track Signals

Our Website does not currently respond to browser “Do Not Track” signals. You can manage certain tracking technologies through your browser settings and other tools.

13. Children’s Privacy

Hyrax does not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected personal information from an individual under 18, we will take reasonable steps to delete such information.

14. Third‑Party Websites

Our Website may link to third‑party websites or services. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third‑party sites you visit.

15. Data Transfers

Personal information may be processed in the United States and other jurisdictions where our service providers operate. These countries may have different data protection laws than your country of residence. We take appropriate steps to help ensure that your information receives an adequate level of protection.

16. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Updates will be posted at https://wearehyrax.com with a revised “Last Updated” date.

17. Contact Us

If you have any questions about this Privacy Policy or how we process personal information, please contact us at: