We run paid social campaigns primarily on Meta (Facebook and Instagram), with capability across TikTok, and Snapchat. We recommend platforms based on your vertical, audience profile, and acquisition goals.

Yes, fully. Compliance is built into how we work, not bolted on at the end. Every campaign — copy, creative, targeting, and landing page — is reviewed against platform policies and the regulatory requirements of your industry before anything goes live. We maintain a 100% compliance rate across all managed accounts.

For most clients, campaigns are live within 1-2 weeks of onboarding. Timeline depends on your compliance requirements, existing creative assets, and how quickly we can complete account access and tracking setup. We'll give you a clear launch timeline during the kickoff process.

That said, when the opportunity is right and we genuinely believe there's money to be made fast, we move fast. In high-conviction situations, we've had campaigns live in 24-48 hours. Speed is never at the expense of compliance - but urgency is something we take seriously when the data supports it.

For us, full-funnel means we handle every step - not just the media buying. We design the ads, write the copy, build the landing pages, and set up lead capture. Everything from the first impression to the moment a lead hits your CRM is built and managed in-house.

That end-to-end ownership eliminates the handoff gaps and message mismatches that kill performance when you're piecing together multiple vendors. One team, one chain, compounding returns over time.

We keep multiple structured tests running at all times — across creative, audiences, copy angles, and offers. This means we're always generating new performance data and rotating in fresh winning combinations before existing ads fatigue. It's what keeps accounts scaling rather than flatlining.

It means we're experienced working within advertising environments with strict rules — financial services, legal, health, and similar verticals where claims need to be substantiated, disclosures are mandatory, and getting flagged or banned has serious business consequences. We don't treat compliance as a limitation; we treat it as a competitive edge.

We align reporting to the metrics that actually matter to your business — cost per lead, cost per acquisition, return on ad spend (ROA), and downstream revenue where trackable. We don't hide behind vanity metrics like reach or impressions unless they're directly tied to a business outcome you care about.

Typically: Clarity on your offer, API spec sheets, and an understanding of any criteria and compliance requirements specific to your business. We'll walk you through the full onboarding checklist so nothing is missed.

Most agencies either know how to run performance campaigns or how to navigate regulated markets — rarely both. We've spent a long time operating in verticals where one bad ad can kill an account, which means our systems, processes, and creative methodology are built for environments where precision matters. The 38% average reduction in cost per acquisition isn't luck — it's what happens when compliance and performance work together.